They’ve done it again. The team at Automattic have created a great new default theme for this year’s release of WordPress 3.4, Twenty Twelve. It’s an extremely well designed and well-written theme that incorporates great responsive design, an attractive, text-focused approach, and good best practices. I’ve been waiting to use it on my site since it was announced, and now that it is available in the WordPress.org Theme Repository I have been playing with it.
Of course that means that I need to add all of my Schema.org microdata enhancements back in–I can’t go from having all of that embedded, machine readable data to having nothing! So I applied the same techniques as I did for the previously released Twenty Eleven Schema.org child to this year’s theme, and it is ready for public consumption.
What is Schema.org and microdata? In short, it is invisible, enhanced markup that lets search engines and other system agents read about your content, including authorship, dates, tags, content delineation, etc., in a way that they can understand. To quote from my previous post about the T11 child theme:
Adding microdata to your site has several benefits. First and foremost, you contribute to machine readable data everywhere. The Internet is a wonderful place for humans to browse, but we can make it more accessible and more consumable if we let the computer figure as much of it out as it can. Second, search engines can use this data to get a better understanding of each page that it indexes, and hopefully provide more relevant search results. (Notice that I am not saying you are going to get an SEO boost for doing this. You may, you may not, I have no idea. But if everyone included this data on their sites, the results would be better.) There are no downsides really to simply plugging the data in.
So if you are using the new Twenty Twelve theme and would like to add this microdata to your site, then feel free to download and install the T12 Schema.org child theme on your blog. You can find a download, as well as a link to the source on GitHub, on the Twenty Twelve Schema.org Child Theme dedicated page.
Enjoy, and let me know how you are using it!