RIM announced today a 59% drop in quarterly profit, a continued indication that the company is in dire financial straits, even though the co-CEOs believe they will be able to pull off a revived victory before the end of the year. Yet millions of businessmen and businesswomen, as well as consumers, still use their products. Could the answer be that a lack of clear strategy has caused the dismal performance we are seeing today? I reflect on this using Michael Porter’s seminal explanation of strategic possibilities.
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